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Why are digital business cards preferable?

Let’s face it: business cards are inconvenient. They’re costly to maintain, and as a consequence of COVID19, they’re probably gathering dust in your desk drawer. As alternatives to conventional business cards reach the market, two new trends are emerging: Ikvala business cards and digital business cards. While they are fundamentally [...]

What is the Best Method for Creating a Business Card?

Business cards are essential in a number of settings, and creating the ideal card for your needs may be challenging. There is a business card for you out there, whether you need one to advertise your business, provide professional contact information, connect with friends, or for any other reason. This [...]

What is the Best Way to Share a Digital Business Card?

Open the Send window. To access the Send screen, double-touch your card or hit the Send button. Bring up the Send screen to share your Ikvala digital business card. Utilize the QR code on your business card to distribute it. To distribute your card via QR code, instruct the recipient [...]

Why Are Digital Business Cards the Better Option Than Ikvala Business Cards?

Let’s be honest—business cards are inconvenient. They’re expensive, time-consuming to maintain, and, as a result of COVID19, they’re probably collecting dust in your desk drawer. There are two rising trends as alternatives to traditional business cards enter the market: Ikvala business cards and digital business cards. While they are conceptually [...]

What is the Best Way to Make a Business Card?

Business cards are useful in a variety of situations, and designing the perfect card for your purposes may be difficult. There is a business card out there for you, whether you need one to market your company, offer professional contact information, connect with friends, or for any other purpose. This [...]

3 creative ways to use social media for lead generation

There’s no longer a single marketer who doesn’t think social media is a suitable tool for lead generation. By 2020, even the most conservative marketers have learned how to promote their product through Instagram Stories, create social media brand pages, and play with Facebook ads. But there is a problem. [...]

How to maximize awareness of your referral program

Creating a referral program is already a very welcome and commendable step. But the work doesn’t end there. You need to market your referral program to as many people as possible. No need to think too much, it’s a simple calculation: you can’t get more referrals than the number of [...]

5 Reasons to have software to manage your referral marketing

The goal of referral management software is first of all to help your team test different campaign strategies, then to automate the follow-up of referral links and finally to maximize the return on investment of your referral campaign to save you money. time and money. Here are five reasons why [...]

5 concrete examples of social selling to boost your sales

Everyone wants to increase sales and leads effectively, and with 80% of leads coming from LinkedIn in 2019 alone, there will be stiff competition when it comes to social selling. How do you stand out among a crowd of sales professionals? We will answer this question by analyzing 5 examples [...]

Measure which main magnets attracted paying customers, not just MQLs

Sales and marketing departments often have a difficult alliance. They will talk to each other, but marketing rarely gets the credit it deserves for a sale. The tools we use fuel that separation. Marketing analytics show the number of leads they generate, such as website interactions and form submissions. Meanwhile, [...]

Checklist-market-planning

When it comes to marketing for small / medium-sized businesses, a business owner and his or her marketing team may find themselves in difficulty: what are the major digital trends to follow? What to choose from so many content marketing strategies? What will work best in terms of ROI? To [...]

Affiliate-marketing-plan

Thanks to a 100% controlled ROI, affiliate marketing is particularly appreciated by advertisers. If you are an agency or an independent digital marketing consultant, offering this service to your clients can help them develop their ROI. If you, yourself, are looking for new opportunities to grow your business, membership can [...]

6 Tips to help you succeed with your referral program

Lots of people are getting more and more into the creation of referral programs. Once you’ve launched your referral program, it’s not enough to sit back and wait for referrals to arrive, there is still a lot to be done in order to promote its success. For example, getting the [...]

Business-to-business-market-survey

There is a lot of interest in marketing research these days. And nowhere is research a hotter topic than in the business-to-business world, where it plays a significant role in the prosperity of many companies. In this article, we’ll explore this powerful marketing tool piece by piece, breaking down B2B [...]

Market-development-program

Market development strategy is a growth strategy put in place by companies or organizations to present their product or solution to target audiences that they have not yet reached or are not yet serving. As an example, let’s say your software publisher has a new product offering. In order to [...]

Marketing-campaign-evaluation

It goes without saying that marketing is one of the biggest and most important expenses a business will make. After all, if you don’t do the right things to add your customer base, your business isn’t going to grow in both size and revenue. This is why effective marketing campaigns [...]

Google-marketing-plan

Google, a name known around the world, is headquartered in Mountain View, California. It has more than 70 offices in more than 40 countries around the world, revolutionizing the digital age. The American multinational launched its popular Google Doodle campaign to honor famous personalities or occasions in 2000. Start-ups are [...]

Saas-marketing-plan

You can think of SaaS marketing as the art of ensuring that your SaaS product is relevant and able to meet the needs of your target customers in such a way that prospects want to know more about your product, try it out, and eventually. Subscribe to it, compared to [...]

Digital-marketing-plan-mind-map

The digital transformation process necessitates a complete rethinking of the organization’s online strategy in order to adapt to the digital age. It is a reflection of both form and content, a change in the approach to the tools used in Digital marketing communication. Numerous alternatives are available to you: Rethink [...]

E-commerce-marketing-plan

Applied to the e-commerce sector, marketing is the implementation of actions to sustainably generate traffic on its site in order to increase its sales and retain consumers. These strategies are essential given the competition present on the web. And despite the diversity of existing strategies, none is better than another. [...]

Content marketing

Content Marketing has changed dramatically in recent years, particularly in the era of the web, social media, and mobile devices, when consumers are always in demand and promotional communications abound, diminishing their effectiveness. Today, we communicate differently than we used to – or, more accurately, we should communicate differently than [...]

Marketing-campaign-evaluation

Facebook-marketing-plan

The Facebook marketing plan allows you to schedule several business actions. It has become an essential means for you to spread your brand image. Facebook allows you to retain your customers and increase your business. B2C Companies Should Get Into Facebook Marketing! This social network is the most popular in [...]

Basic-it-marketing-plan

IKVALA new marketing campaign promises that you can “be a marketer” if you use their product. Unfortunately, it is not that simple. While marketing is a game you can excel at as you learn and continue to stay up to date, using someone’s product doesn’t automatically make you a marketer, [...]

Word of Mouth Marketing: How to Build a Strategy That Works

In this article, I’ll describe exactly what word of mouth marketing is and share some compelling statistics on how effective it is. Next, I’m going to get down to business and walk you through how to set up WOM marketing for your ecommerce business. What is word of mouth marketing? [...]