Creating a referral program is already a very welcome and commendable step. But the work doesn’t end there. You need to market your referral program to as many people as possible. No need to think too much, it’s a simple calculation: you can’t get more referrals than the number of people who come in contact with your referral program. So if you want to get more referrals, it makes sense to focus on increasing the total number of people you connect with your referral program. This further increases the margin for your entire referral funnel.
To help you out here are 3 easy ways to do just that.
- You must prominently display your referral program on your website and in your marketing materials eg newsletters …
Every visitor to your website and anyone who reads your marketing materials should know more about your referral program if they don’t already know. And if they already know it, it is always worth reminding them so that they will take time to read and thus join your referral program. Also, keep in mind that visitors can sign up directly for your referral program and refer friends even if they’ve never bought you before.
2. You should also invite past clients who already exist to participate in your referral program.
Statistics show that 83% of your satisfied customers are willing to recommend products and services to family, friends and those around them? Give them the opportunity to do so by encouraging them to participate in your sponsorship program. In addition, in order to motivate them even more, take the trouble to reward them for it. On the other hand, existing clients are your best source of initial referrals. Why are we saying this? Simply because they already have experience with your product and your program by virtue of their seniority. So, they may have had friends who asked them about it. The fact that they give you little publicity is welcome in the process of building awareness for your referral program.
- You should take the trouble to regularly post information about your referral program on social media to keep this in the minds of advocates and followers.
When deciding to set up a sponsorship program, it is not enough only to configure the operation through rewards or the conditions of attribution. Indeed, it is important to highlight the chosen system in order to encourage customers to become ambassadors and to talk about the brand. Businesses all relate to social media differently. Where some societies will play the game by involving their community as much as possible, others will neglect these media. However, for many specialists, social media now play a major role for companies. Indeed, they can be beneficial on several levels, and this is especially the case when we link sponsorship and social networks. You never know when a friend might ask someone in sight for a recommendation for a similar product or service. You need to make sure you’re the first place the defender thinks of whenever this happens. Also, advocates and followers can sometimes miss your post, so be sure to post regularly.