Tag Archives: marketing

Measure which main magnets attracted paying customers, not just MQLs

Sales and marketing departments often have a difficult alliance. They will talk to each other, but marketing rarely gets the credit it deserves for a sale. The tools we use fuel that separation. Marketing analytics show the number of leads they generate, such as website interactions and form submissions. Meanwhile, CRM data helps the sales […]


When it comes to marketing for small / medium-sized businesses, a business owner and his or her marketing team may find themselves in difficulty: what are the major digital trends to follow? What to choose from so many content marketing strategies? What will work best in terms of ROI? To answer all these questions and […]



Thanks to a 100% controlled ROI, affiliate marketing is particularly appreciated by advertisers. If you are an agency or an independent digital marketing consultant, offering this service to your clients can help them develop their ROI. If you, yourself, are looking for new opportunities to grow your business, membership can be a great option. Affiliate […]


Market development strategy is a growth strategy put in place by companies or organizations to present their product or solution to target audiences that they have not yet reached or are not yet serving. As an example, let’s say your software publisher has a new product offering. In order to come up with a market […]


It goes without saying that marketing is one of the biggest and most important expenses a business will make. After all, if you don’t do the right things to add your customer base, your business isn’t going to grow in both size and revenue. This is why effective marketing campaigns are essential to the continued […]