How effective is affiliate marketing for software as a service (SaaS) businesses?


Affiliate marketing is essentially just a fast way to sell things and services without having to produce your own products and services. It is a technique to circumvent the need to create your own products and services.

Affiliate marketing program aren’t only for online retailers; they’ve also been shown to be effective for software as a service (SaaS) businesses. These figures demonstrate that affiliate marketing methods are effective for all types of organizations, including software as a service (SaaS) companies:


  • Over eighty percent of businesses now offer some kind of affiliate program, and recent estimates have the value of affiliate marketing at more than twelve billion dollars worldwide.
  • According to Business Insider, affiliate marketing is responsible for 15% of the money generated by digital marketing.
  • Each year, there is a 10% increase in the total amount spent on affiliate marketing in the United States.
  • According to the results of our own poll, 68% of marketers believe that affiliate marketing is successful for technology firms, while 61%  believe that it is successful for subscription services (including software subscriptions).