6 Tips to help you succeed with your referral program

Lots of people are getting more and more into the creation of referral programs. Once you’ve launched your referral program, it’s not enough to sit back and wait for referrals to arrive, there is still a lot to be done in order to promote its success. For example, getting the message across to your users […]


There is a lot of interest in marketing research these days. And nowhere is research a hotter topic than in the business-to-business world, where it plays a significant role in the prosperity of many companies. In this article, we’ll explore this powerful marketing tool piece by piece, breaking down B2B marketing research into a series […]


Market development strategy is a growth strategy put in place by companies or organizations to present their product or solution to target audiences that they have not yet reached or are not yet serving. As an example, let’s say your software publisher has a new product offering. In order to come up with a market […]


It goes without saying that marketing is one of the biggest and most important expenses a business will make. After all, if you don’t do the right things to add your customer base, your business isn’t going to grow in both size and revenue. This is why effective marketing campaigns are essential to the continued […]


Google, a name known around the world, is headquartered in Mountain View, California. It has more than 70 offices in more than 40 countries around the world, revolutionizing the digital age. The American multinational launched its popular Google Doodle campaign to honor famous personalities or occasions in 2000. Start-ups are the future of growth and […]