Leadfeeder is visitor tracking software that helps B2B businesses turn anonymous website traffic into real businesses you can target. But not every business that visits your website is a valuable lead – it could be competitors, people doing research, or your mom trying to figure out what you actually do for a living.
Not all leads are created equal. Once you’ve figured out what behavior indicates SQL, it’s time to make sure those leads are getting extra attention. So how do you do this? By creating personalized prospect lists that target exactly the right leads. Here are six lead lists that will help you focus on the interesting leads.
- Existing customers
These companies are already your customers, but when it comes to keeping them or maybe selling them another product, it can get a little tricky. By uploading a list of your customers to our platform, you can tag your customers using our tags (and even set up automation to do so).
You can now see how often they visit your site and what they are looking for when they do. Maybe they’re looking for help (do they use your help center a lot?) Or they read other products that you have, in which case it might be time to contact us to see s ‘they want to upgrade or add to their account. This information can help you provide better customer service and get an idea of who might need another product that you have.
- ICP (ideal customer profile)
Think about who your ideal customer is, then create a flow based on those metrics. Do you usually sell to a specific industry? Maybe you only work with large companies with more than 100 employees. Or maybe your best customers are those from a certain region. You can add multiple filters to create a specific flow depending on the type of customer you usually work with.
If your CRM is integrated, you can also use the filters to remove any accounts that already exist, so you are working with new opportunities. When a perfect potential customer visits your website, you have all the information you need to move them through your sales funnel.
- Google Ads
In some cases (such as with Google Ads), you will be able to see the search query or keyword that the visitor typed in or clicked to get to your website. This is extremely valuable information that you can use to better understand what is attracting leads to your website. For example, if you are targeting “restaurant point of sale systems,” this feed can tell you whether the campaigns you run are generating leads that are likely to become customers, or if you need to go back to the drawing board and re-optimize your sales Google ads.
- Organic traffic
Organic traffic is the holy grail of sales and marketing. These are people who have researched specific key terms that you are targeting and have come straight to your site – and you didn’t have to pay a dime in ad spend to get them there. Acquisition filters can help you find visitors who have come to your site without clicking on a campaign you are running. By using organic traffic, you will know that this prospect reached your website and what they did while they were there.
- Hot wires
If I come to your website, what would you like me to do to indicate that I am interested in your product or service? Leave my contact details, maybe download an ebook? Use Leadfeeder’s behavior filters to create a personalized feed of prospects who have visited specific pages (for example a pricing page), spent a lot of time on your site, or even come back multiple times. If you have a contact page or closed information, I recommend that you add that as well so that you can capture people who visit these sites without leaving their contact information.
- Email campaigns
Do you use Mailchimp, Active Campaign or Hubspot for your email campaigns? It is very good. You can integrate these platforms with Leadfeeder and get even more information about your website visitors as we can tell you exactly who is on your website and what they are doing once they are there. . Creating feeds to include businesses that receive visitors to your email campaigns will make it very easy to decide who to send to.